Websites

Publishing web pages is easy. Creating a good website requires expertise.

Developing a website is an investment. Just like any other investment, it should stimulate your business, generate revenue, and pay for itself. This is where many websites fall short.

Effective publishing on the World Wide Web is a mix of art and science, of design and technology, of creativity and skill. Do it right and you score; do it wrong and you only waste money.

See our web portfolio for few examples of what we can do for you.

Did you know?

Making an effective website involves more than just knowing how to put up a web page. For example:

• You have about seven (7) seconds to capture a user's attention. Useability tests show that if website visitors don't see anything interesting within the first 7 seconds of their website visit, the majority of them will get disinterested and leave.
• Researchers at Google showed that just by changing some links (but not too many!) to a bold font, they would improve the effectivity of those links by as much as 20%.
• Useabilty tests indicate that information (or menu options) in the top left quadrant of the screen have a user retention rate (a measure for effectivity) that is up to 400% better than the rest of the screen.
• Text in bullet form (like the text you're now reading) is about 150% more effective than plain text.
• Over 20% of the web user community does not use Microsoft Internet Explorer but has another web browser, and this percentage is increasing.
• Text generally has to be rewritten to make it effective on websites.

Effective websites

Websites should load fast, present their initial information at a glance, be easy to navigate, and work well with any kind of computer or web browser. Creating an effective website requires expertise that goes far beyond the mere ability to create a webpage and get it online. An effective website will present your message in a clear, concise manner, so that it will jump out and stick in the minds of your website visitors without being "pushy" or annoying. This is generally more difficult than it seems, and the list of things to avoid is at least as long (maybe even longer) as the list of things to do.

What we can do for you

An effective website will immediately grab the users' attention, hold it, and make your message stick in the users' mind as well as possible. Our expertise will help you to achieve this all-important goal. We will:

• discuss your needs and goals with you;
• design a website tailor-made to achieve your objectives;
• edit and process your copy and other materials into web-ready media;
• if necessary help you create website content;
• structure your content into an effective format;
• maintain your website on a regular basis;
• work with you to maintain and enhance your website's effectivity;
• provide expertise throughout this process.

Let our expertise work for you, so your investments will pay off.